A generation raised online
We build brands that meet people online, not through a retail counter.
YLT7 is building a new kind of consumer holding company — one where brand-building, content production, and manufacturing live under the same roof.
It started with a simple frustration — better glass shouldn't cost what the market was charging, and self-expression shouldn't be an afterthought in how it's designed. Nobody was building for that combination of quality, price, and personality. So we did, designing and making it ourselves. Weday was the first brand, built to live up to that craving for something more authentic. That authenticity, and the effort it took to get there, ended up resonating with a much larger audience than we expected.
For us, online isn't just a sales channel — it's a comfort zone, a place where people feel safe seeking out what they actually want. That's where we meet them, and we don't draw a line around who that is. Not California, not just America — anyone, anywhere in the world, looking for what we're making.
Every brand under YLT7 shares a few things.
Sharp design, a point of view that doesn't apologize for itself, and a production team that can turn an idea into content the same week it's dreamed up.
The products themselves are designed and made in-house, with the same attention to detail.
That's the thread that connects Gloop, Weday, and what's next.